Rob Enderle (Analyst)
From Mac Guides
Rob Enderle, founder of the Enderle Group, is a consultant, writer, and widely quoted technical and legal analyst in the information technology industry.
Enderle has been known to be critical of Apple; according to the Apple Death Knell Counter at macobserver.com, Enderle has predicted the demise of the Macintosh more times since 1995 than any other industry observer.
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Current Predictions
- January 2007: Ruckus.com will surpass iTunes in 2009. Status: Highly Unlikely - iTunes has now sold 4 billion songs as is the number 3 music retailer in the US, however as it isn't the end of 2009 yet, it could hypothetically happen.
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Past Predictions
- January 2007:
- "Regardless of whether folks flock to Vista, the massive marketing campaign will probably drown out anything Apple does and make it difficult to maintain sales." Status: False. Apple's market share went up in the months after Vista's release. (source)
- "Apple is clearly not going away -- but this year, compared to last, will be really nasty for the company." Status: False 2007 was another successful year for Apple
- August 2004: ""The expectation on the iPod is that HP's version will probably outsell Apple's version relatively quickly," Status: False.
- October 2002:
- "an anticipated drop in market share below 2 percent in 2003" Status: False.
- Apple will be forced "to adopt x86 technology by the end of 2003" Status: False.
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