Build to order

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Build to Order or BTO options are custom configurations of the standard configurations set out by Apple. These are available generally from Apple's online store or Apple's retail stores, however they generally take longer to be delivered from the factory. Other smaller stores may also sell custom configurations, which due to Apple's large margins on Apple upgrades they may actually be cheaper.

For some parts, such as RAM, it may prove cheaper to buy from another supplier and to fit the upgrade yourself.