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Apple, Inc. (NASDAQ: AAPL) is a Silicon Valley company based in Cupertino, California, whose core business is computer technologies. Apple helped commence the personal computer revolution in the 1970s with the Apple II microcomputer and has since further shaped it with the Macintosh. Apple is known for its innovative, well-designed hardware, such as the iPod and the Macintosh line of computers, such as iMac, as well as software offerings exemplified through iTunes as part of the iLife suite and Mac OS X, its flagship operating system.


Early history

Apple Computer, currently headquartered in Cupertino, Calif., was started in the 1970s by Steve Jobs and Steve Wozniak. An innovative company, it has for most of its history enjoyed only a small market share but large mindshare in the world of personal computers and electronics. Apple has consistently pushed the limits of consumer computers with the Lisa, the Apple II, the Macintosh, and most recently the iPod.


iMac and the return of Steve Jobs

iPod and the iTunes Music Store